

In a nutshell - I was a founding partner of the agency Lean Mean Fighting Machine, where we created groundbreaking work for the likes of Unilever, Heineken, Coca Cola, Land Rover, Emirates… It was the first ever UK agency to be crowned digital Agency of the Year at Cannes. I sold it to M&C Saatchi where I was ECD. I am now Chief Creative Officer at Gain. This mainly consists of picking fights with safe ideas and turning creative flickers into flames. I am also speaker, writer, mentor, NED, and creative consultant.