At Ogilvy, I was part of WPP’s Open X team behind Coca-Cola’s Olympic campaign. One of the coolest ideas? Special-edition cans with an illustration of one side of a hug, when two are put together, you get a full embrace. We teamed up with incredible French artists Laura Normand, Aurelia Durand, and Bruno Mangyoku to bring the idea to life.
5000 million cans flooded France during the games. People purchasing a pair had the opportunity to win a range of prizes and unique merchandise.
