As part of the new branding we made a beautifully crafted internal brand book to explain International Herald Tribune’s unique unbiased, non-partisan positioning within the realm of international journalism.
International Herald Tribune
The N.S.E.W compass device is an anagram for ‘news’ and served as a fitting campaign spearhead for International Herald Tribune (now the International New York Times), who’s strapline was the World’s Daily Newspaper (published 6 days a week in 180. The campaign ran for over two years and in that time we had amassed a really beautiful collection of stylish and striking digital and print advertising for their astute international readership, whilst helping to increase subscription sales during this period.