Users are asked to log in via the Dr Pepper Status Takeover widget allowing Dr Pepper to update a user’s Facebook status. In turn for embarrassing themselves, users have the chance of winning a £1,000 prize each week.
The more embarrassing the status updates to which users are willing to subject themselves, the greater their chance of winning the cash. They range from the gentle embarrassment of ’Sometimes I imagine myself as a beautiful butterfly’ to numerous ’too much information’ lines, including ’dreamt I was going for a really long wee. Woke up and I was!’
The page increased by 250k likes in 9 weeks before it all went drastically wrong!
It's still the second most 'Liked' Facebook app in the UK.