I lead the creative pitch and conceived the idea before handing it over to ENGINE Groups talented designers, motion graphics editors and creative minds who worked together to deliver an ambitious look and feel for the Games, which was delivered to marketing teams, sports federations and national committees around the world to adopt for their athletes, and share with the world. Sporting stars such has Tony Hawk got on board.
Based around workshops with digital experts from the Olympic Channel and Olympic Broadcasting Services, as well as interaction with influencers, athletes were taught how to create dynamic and engaging content. The centre of the programme was the Game Changers Hub in the Youth Olympic Village, while athletes were also given access to a bespoke digital sticker pack on Instagram and Snapchat to help them celebrate their YOG achievements.
This featured Game time footage and outstanding athlete stories, augmented using eye-catching and alternative graphics and effects. Influencers from around the world attended the Games and reported on their experiences direct to their social channels. The influencers also participated in daily live shows and podcasts on the Olympic Channel, produced directly from the Athlete Vortex, designed to include the bold, collaborative feel of the Game Changers movement.
The Game Changers was so successful The IOC continued it into the Youth Winter Olympics.
