Speechbreaker presented users with a fridge magnet-like array of words for David Cameron, leader of the Conservative party, for Gordon Brown, Prime Minister and leader of the Labour party, and for Nick Clegg, leader of the Liberal Democrats.
With Speechbreaker, we put satire in the hands of the electorate.
With Speechbreaker, we put satire in the hands of the electorate.
You could only make positive speeches for the Lib Dem's Nick Clegg. That was because only four words were available for the visitor to use for him.
At the website, visitors can create and share their own speeches for the three leaders. Having created a speech, they could email their speech to a friend, or automatically upload it to YouTube.
Within a week, 2,000 speeches had been upload - surpassing the YouTube channel's limit. Here are a small selection.
The campaign was initiated with a short-burst of seeding started at 6am on Friday and ended 12 hours later. The most influential political bloggers around the UK and the rest of the world were targeted with personalised Speechbreaker messages; likewise media outlets, Internet humour sites, and technology sites. In a similar way, the most influential Twitteratii were targeted in an effort to engage the likes of John Prescott, Guido Fawkes, and Iain Dale.