Strongbow - The Most Refreshing Pint
We wanted to target cider drinking festival goers by positioning Strongbow as the perfect refreshing drink for festivals. We created a huge pint of Strongbow had a million sips in it. Each time someone refreshed the page, the sips total went down by one. At random places within the million sips were hidden prizes of tickets to the V Festival and free crates of Strongbow. It was so successful we had to fill up the mint and we got through 2 million sips in one month.